TalkNText was Cloudli’s voice and messaging product for small and micro businesses that needed straightforward communication without the complexity typically associated with traditional business phone systems. The project involved defining a clearer product and visual direction for the service, spanning its proposition, brand, marketing experience and native iOS and Android applications.
Year
2023
Client
TalkNText
The Challenge
For smaller businesses, setting up and managing business communications can feel unnecessarily complicated. Traditional voice products are often built around the needs of larger organisations, introducing technical terminology, configuration and functionality that can create friction for smaller teams.
TalkNText presented an opportunity to approach the problem differently: rather than simply adding another communications product to an already crowded market, it needed a simpler, more approachable experience built around the needs of SMB and micro-SMB customers.
The challenge therefore extended beyond the interface itself. The product needed a clear proposition and visual identity, a landing experience that communicated its value quickly, and a native mobile experience that made everyday voice and messaging tasks feel straightforward. These different touchpoints also needed to work together as one coherent product experience.
The Outcome
I led the product and visual direction for TalkNText, bringing together product strategy, proposition, brand, web and native mobile design into a cohesive experience. Working closely with Product and Marketing, I helped define how the product should be positioned and expressed, before translating that direction into the iOS, Android and web applications.
Alongside the customer-facing experience, I established and evolved reusable components and patterns that could support greater consistency across Cloudli's wider product ecosystem and accelerate future delivery.
The result was a simpler, more approachable voice and messaging experience for SMB and micro-SMB customers, backed by a clearer visual language and a reusable product foundation.